Answers

Reading your dashboard (and the unattributed line)

The dashboard answers one question: which campaigns produced revenue, and what did each ad dollar return? Spend, leads, customers, revenue, ROAS - per channel, any date range, click any number to see the actual people behind it.

The unattributed line is on purpose

Near the bottom you will see something like Unattributed revenue: $4,900 (11%). Other tools hide this line and claim perfect attribution. They are lying to you, and the first time you check their math against your bank statement, you will know. We show the revenue we could not trace to a campaign, because a tool that says 100% coverage is a tool you cannot trust at 60%.

Comparisons

Pick a range, compare it with the previous one. Green means better. Red means have a word with your campaigns, not with us.

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